Product designer with 12+ years of crafting fintech, consumer and 0→1 products. I care about clarity — in problems, in interfaces, and in the systems behind them.
Artworkflow — the flexible workflow engine
The workflow engine at the core of Artworkflow — a founding-designer bet that helped carry one product from under 10 customers to acquisition by Esko.
Resume Builder CLI
A CLI that reads a job posting and my Notion career history, writes a tailored resume, and compiles an ATS-friendly PDF — built as a four-agent pipeline.
Kosha — personal expense tracker
An offline-first iOS expense tracker — transaction entry, auto-categorisation, and a spending-analysis screen with charts. No login, no cloud.
I've spent 12+ years designing products — fintech platforms used by thousands of sellers, consumer apps, and the design systems underneath them. Lately I've also been building what I design: my last side project went from idea to a working iOS app in 31 build days, with AI as my engineering team.
I believe the best design work happens before the first screen: in how a problem is framed, what gets left out, and the words things are called. Pixels are the last mile.
Clarity over cleverness
If a user has to think about the interface, the interface failed. Delight lives in details, not puzzles.
Words first, pixels second
Renaming eleven payout states did more than any visual redesign. Language is the cheapest, highest-leverage design material.
Sequencing is design
The order in which things happen is as designable as the things themselves.
Evidence over confidence
A claim about how a system behaves gets checked against logs, data or users — whoever made it.
- — Building tiny apps for problems only I have
- — Food trails — finding places from reels
- — Design systems nobody has to be forced to use
- — Teaching designers to build